Content marketing can definitely be overwhelming and often feel like a grind.
As a general rule of thumb, I always recommend that you create the foundations of social media strategy by initially focusing on building out one platform.
That’s the simplest way to gather really important data about how your message is landing with your community, what they’re interested in, what they need from you etc.
Then, once you’ve nailed that – you have a system you’re using regularly to produce content each month, you’re happy with the amount of time you’re spending on content marketing, and you’re happy with the results you’re getting – then it’s time to consider expanding your reach.
If this is you, the simplest way to expand your reach organically is to abandon the idea of multiple pieces of content on a variety of different topics each month and choose instead to focus on creating one new...
There’s almost no visibility issue that isn’t solved by overcoming the societal conditioning which says ‘Don’t take up too much space.’
When we’re afraid to take up space we might:
In the years I’ve spent building a body of work around the topic of visibility, it’s become obvious to me that the journey of visibility is the journey of embodying personal power.
Because of this, I’ve been thinking a lot lately about the link between communication and marketing approaches, and the embodiment of personal power.
Here’s a non-exhaustive, and not necessarily linear, grouping of some of the stages I see in relation to being visible as you build your business:
This morning I read this article. For anyone that’s spent anytime in the entrepreneurial world, you’ll be familiar with this line of argument; the path to female empowerment is to make enough money to pay other people to do things for you.
To be clear, I do think having money is empowering. Here’s where my problems lie in the article;
1. Where’s her husband?
She starts by saying, ‘About five years ago, I uncovered the secret superpower – asking for help.’ Initially I thought, ‘Oh great, this is going to be a post about how she and her male partner sat down and really worked through the mental load she’s been carrying on behalf of the family’.
No. She sorted out ‘her problem’ by outsourcing it and covering the costs herself. (I quote, ‘I now have a house manager/personal assistant, cleaner and gardener. In total, this costs me over $1,400 per month.)
It’s an expedient and effective...