Content marketing can definitely be overwhelming and often feel like a grind.
As a general rule of thumb, I always recommend that you create the foundations of social media strategy by initially focusing on building out one platform.
That’s the simplest way to gather really important data about how your message is landing with your community, what they’re interested in, what they need from you etc.
Then, once you’ve nailed that – you have a system you’re using regularly to produce content each month, you’re happy with the amount of time you’re spending on content marketing, and you’re happy with the results you’re getting – then it’s time to consider expanding your reach.
If this is you, the simplest way to expand your reach organically is to abandon the idea of multiple pieces of content on a variety of different topics each month and choose instead to focus on creating one new...