You’re doing great work. So why does it still feel like no one sees it?

Whether you’re running a small business, leading a not-for-profit, or guiding a community organisation, visibility shouldn’t be so hard.

Instead of feeling findable and clear, it's too easy to feel like you’re spinning in circles - unsure where to focus, overwhelmed by advice that doesn’t fit, and frustrated that the right people still aren’t finding you.

You know your work matters.

Now you just need a visibility strategy that reflects your values, fits your capacity, and helps you reach the people who need what you offer.

What if being visible didn’t mean doing it like everyone else?
What if you could follow a path that fits you - your energy, your goals, your mission, your community impact - and actually helps the right people find their way to your door?

You don’t need a one-size-fits-all solution.
You need a visibility approach that’s grounded in who you are and where you're headed, so you can show up with clarity and confidence.

        

INTRODUCING

The Visibility Strategy Kit

A guided, step-by-step course to help you think strategically about visibility.

With clear prompts and practical examples, you’ll develop a personalised approach that aligns with your goals, your message, and the people you’re here to reach..

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Any of this sound familiar?


01. Confusion

With countless strategies claiming to be the best way to grow your business, attract funding, or amplify your organisation's impact, it's hard to know where to start.

What you need is someone to help you wade through the information to determine what's right for you. 

02. Overwhelm

With so much information to hand, it's difficult to make clear decisions because it's all just so overwhelming.

What you need is someone to help you understand what you can confidently ignore or say no to. 

03. Visibility Mismatch

Trying other people's visibility tactics without taking account of what comes naturally to you, leaves you feeling awkward and cringey. 

What you need is guidance around finding your best way so you can lean into that with confidence.

The Visibility Strategy Kit is for you if you like following step by step processes to clarify your thoughts and identify your next right actions.

If you've seen lots of marketing advice but have never been sure what to listen to and what to ignore, the Visibility Strategy Kit will help you.

If you're looking for support in corralling your ideas into something clear, effective and sustainable, the Visibility Strategy Kit is for you. 

Whether you’re working to expand your client base, strengthen your supporter network, or increase awareness of your cause, you’ll find practical, values-aligned tools that meet you where you are.

What you'll get

The course is delivered on a private membership site with one lesson a day (delivered in text and audio format) relating to the three core elements of visibility: awareness, value and connection.

Each lesson focuses on a critical aspect of visibility, guiding you to reflect, make informed decisions, and take actionable steps tailored to your needs.

Some lessons take 10 minutes, others up to 30 - it depends on the day and how deep you want to go.

The important thing is: you don’t need hours and you can move at your own pace. With a small amount of focused time, you’ll be making real progress, one step at a time.

At the School of Visibility, we believe in breaking down big tasks into very manageable, bite-sized pieces to achieve your goals without any stress or overwhelm. That's the approach you can expect inside the Visibility Strategy Kit. 

 

READY TO CREATE A SIMPLE AND EASY TO IMPLEMENT VISIBILITY STRATEGY? 

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LET'S START BY BUSTING SOME VISIBILITY MYTHS

▪︎ Promoting your work doesn't have to take up your entire working week. 

▪︎ You don't have to be everywhere, all the time. 

▪︎ You don't need to jump on every new platform that pops up or attend every single conference. 

▪︎ You don't have to show up in ways that feel weird, ridiculous, or unnatural to you. 

▪︎ Jumping on the hustle train isn't the only way to be seen by the people you're trying to reach. 

AND WHETHER YOUR GOAL IS TO GROW SALES, INCREASE DONOR ENGAGEMENT, OR RAISE COMMUNITY AWARENESS - YOUR VISIBILITY STRATEGY CAN BE TAILORED TO FIT YOUR PURPOSE.

You'll walk away with...

The three Cs

CLARITY: You'll gain insights into amplifying your message - whether you’re selling products, promoting programs, or mobilising donor support - in a manner that's both time and resource-efficient.
CONFIDENCE: You'll have greater confidence to step out and publicly share your work and ideas.
CONSISTENCY: You'll be all set to take consistent steps around being seen and heard in the world.

A clear plan unique to you

You'll uncover ways to be visible that work specifically for you. Plus you'll have a clear plan for how you're going to show up and share your work with the world - whether that means connecting with clients, donors, volunteers, or the communities you serve. 

 

Plus you'll:

Be Able To Go At Your
Own Pace

The Kit is a 45 day step-by-step guide with specific actions to take each day. You can work through that over 45 days or you can stretch it out over 90 or more. 

Have Lifetime Access to Material

With lifetime access to the material, you can also go back again and again to any steps you need to revisit. 

Topics covered in the kit include:

  • The type of brand or public identity you're building

  • Your traffic and engagement sources

  • Time, resource and skills assessments of different visibility options you may be considering

  • Understanding how to assess value (and become alert to a very common mistake people make when assessing value)

  • Establishing alignment between your offerings (or programs, campaigns, or services) and your community's needs

  • Overcoming messaging challenges and blocks

  • Creating brand consistency

  • Strengthening your community engagement strategy

    and more...

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THE VISIBILITY STRATEGY KIT IS COMPREHENSIVE, EASY TO FOLLOW, AND SIMPLE TO EXECUTE ON

Once you've created the strategy, you'll be all set to implement it not just once, but seasonally throughout the life of your business, initiative, or organisation.

How It Works

As you grow your business, organisation, or movement, you'll find yourself bombarded with advice on how to market yourself and your work.

While gathering that information is essential, knowing how to apply it effectively is what takes you from busy and overwhelmed to clear and effective. 

The Visibility Strategy Kit doesn’t just give you tactics—it empowers you to think strategically about visibility and craft an approach that works for you, not against you.

01. Step One: personalise

you'll learn how to interpret information about growing your reach and understand how to apply it to your specific circumstances - whether you’re reaching customers, funders, or supporters.

02. Step Two: prioritise

you'll learn how to prioritise the information you have and use it strategically. Saying goodbye to overwhelm, confusion, and time wasting.

03. Step Three: progress

you'll start seeing progress and begin directing your resources more appropriately, saving you time and money (or ensuring your team’s efforts create greater impact with the same resources).

Do it yourself

$199 USD

Ready to get started?

A 45 day, easy to follow, step-by-step course that will teach you how to:

  • analyse your visibility options, 
  • decide what will work best for you,  
  • simplify your visibility approach, and 
  • create a strategy that you'll actually implement.

You'll gain lifetime access to the course, and you'll learn an approach that you can use over and over again for the rest of your days in your business, organisation, or advocacy work.

Prefer a payment plan? We've got you covered. Click here to make 3 monthly payments of $75 USD. 

Enrol here (pay in full)

Done with you

$1999 USD

Personalised support (limited places)

In this option you'll receive: 

  • Everything that's included in the Visibility Strategy Kit program plus, 
  • 4 x 75 minute, 1:1 video sessions with Samantha convened every 2 weeks as you work your way through the program.

Each session focuses on one of the three core elements of visibility, and then the final 1:1 session focuses on building your visibility strategy and setting you up for effective implementation — and tailored to your unique goals, whether you’re focused on organisational growth, community engagement, or social impact.

Prefer a payment plan? We've got you covered. Click here to make 2 monthly payments of $999.50 USD. 

Enrol here (pay in full)

                                          

Frequently Asked Questions

Still have questions?

Email us at [email protected]

"I love working through things quietly, in my own time, so the Visibility Strategy Kit has been perfect for me. You've given me the tools to work out what will actually work for me and my business."

AMY, CANADA

"Thank you! Your approach to visibility planning helped me to think through things I would have completely ignored or not even known to look at. I feel so much more confident about promoting my organisation now." 

CLAIRE, UNITED KINGDOM

Here at the School of Visibility, we like businesses, social enterprises, and organisations that are designed holistically. 

We know that the best businesses pay attention to both the external steps that need to be taken and the internal work that needs to be done.

Because of this, inside your strategy kit you'll find:

  1. step-by-step guidance around how to strategically think through the different aspects of how you're going to show up, speak up, and share your message or programs
  2. worksheets, checklists and sample plans to pull together everything you've decided, AND the bonuses listed below to help you uncover deeper wisdom and clear out any blocks or fears that arise. 

                                              

BONUS 1: CLEARING EXERCISE

The Benefits of Staying Small

This clearing exercise will help you clear out any limiting stories that keep you playing small and stop you from playing a bigger game - whether that means scaling your business, growing your team, or expanding your organisation’s reach and influence.

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BONUS 2: CLEARING EXERCISE

Reconciling Separate Parts of You

This clearing exercise will help you to identify internal warring parts that might be working against each other as you're trying to be more visible in your business, your advocacy, or your leadership role. 

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BONUS 3: MEDITATION

Yoga Nidra for Simplicity

This meditation will help to stabilise your nervous system, stop the swirling mind, and become steady so that clarity and focus are able to come to the fore in your work and life. 

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BONUS 4: VISIBILITY CHALLENGE

Share Your Story 

Learn how to tell stories on your website, in interviews, on socials, and in a variety of formats including timeline storytelling. Uncover the best stories for you to share and build a bank to use now and for many years to come, with our bonus Share Your Story Challenge. Perfect for founders, campaigners, and changemakers wanting to communicate both impact and authenticity.

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BONUS 5: VISIBILITY LESSON

Talking to Different Audiences

Trying to build a business where your ideal client is one group of people - say children - but the ideal customer (the person paying for your product or service) is someone else eg; their parents? Or maybe you’re running a not-for-profit where the community you serve and your funding partners have completely different communication needs? We've got you covered with our bonus on how to build connection and talk to each group simply and coherently.

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BONUS 6: VISIBILITY COACHING MODULE

Build visibility confidence and ease

This module explores your relationship to the three pillars of visibility: awareness, value, and connection. It’s designed to help you unpack your own relationship with being visible, so you can better understand what shapes how you show up and how that influences the way you lead your business, organisation, or community.

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By the end of the program, you'll:

+

Have a clear plan

for how you're going to promote your work, connect with the right people, and communicate the kind of value that HAS THEM SAYING 'YES!' to your next offering, partnership, or funding opportunity.

+

Have a repeatable system

you can use over and over SAVES YOU TIME, RESOURCES, AND ENERGY. It helps you to expand your organisation with ease and build your community purposefully.

+

Claim your unique approach 

The Visibility Strategy Kit will help you work out a visibility approach that works best for you so you can do more of that. HELLO easeful, sustainable growth and impact!

                                    

Hi! I’m Samantha, your new visibility coach!

I founded the School of Visibility in 2016 after discovering that sooo many of my clients and students were excited about creating a business, or leading meaningful social change, but terrified about anyone finding out.

I decided that changemakers needed a space to be encouraged to speak up, promote their work, and be more impactful in the world. 

I started my professional life as a lawyer and public policy advisor, working on cultural heritage and land rights, as well as whole-of-population strategies to improve socio-economic outcomes for Aboriginal people in NSW. In addition to working in government and the corporate sector, I’ve worked in not-for-profit organisations (both large and small), and in small businesses. I'm also trained as a hatha yoga teacher, as well as in other healing modalities. I started working online in 2008 after four years incapacitated with chronic fatigue.

I've also been a finalist in the Telstra Business Awards, and interviewed by the ABC, Sky News, The Age, Australian Yoga Journal, and Sunday Life. 

When it comes to visibility, most founders and small business owners, are either:

  • Trying too many things.

  • Mimicking strategies that will never be a good match for their natural way of being visible. 

  • Overwhelmed by all the options without a clear way to assess what will work best for them.

    As a result, they're unsure which path to take next and are unable to do the work needed to gain momentum in any one approach. 

    That's where a visibility strategy becomes such an important and useful tool for you. 

This program is for you if...

▶︎ Are self directed and like a step by step approach to strategy development (making sure you've covered off everything you need to consider when it comes to expanding your reach and building your business, community, or organisation) 

▶︎ Want to make visibility a priority, but haven't been taking the action needed to turn that intention into a reality. 

▶︎ Have been inconsistent with your visibility efforts or have been trying to do all the things and you're ready to make some clear decisions about moving forward in a way that is both effective and more easeful. 

This program is not for you if...

▶︎ You prefer working in groups and like having a community around you to keep you engaged and inspired

▶︎ You already have a visibility system in place that you're happy with and which is yielding pleasing results

▶︎ Your want a done for you - rather than a do it yourself or done with you - solution to addressing your visibility concerns and challenges. 

Do it yourself

$199 USD

Ready to get started?

A 45 day, easy to follow, step-by-step course that will teach you how to:

  • analyse your visibility options, 
  • decide what will work best for you,  
  • simplify your visibility approach, and 
  • create a strategy that you'll actually implement.

You'll gain lifetime access to the course and you'll learn an approach which you can use over and over again for the rest of your days in your business, organisation, or advocacy work.

Prefer a payment plan? We've got you covered. Click here to make 3 monthly payments of $75 USD. 

Enrol here (pay in full)

Done with you

$1999 USD

Personalised support (limited places)

In this option you'll receive: 

  • Everything that's included in the Visibility Strategy Kit program plus, 
  • 4 x 75 minute, 1:1 video sessions with Samantha convened every 2 weeks as you work your way through the program.

Each session focuses on one of the three core elements of visibility, and then the final 1:1 session focuses on building your visibility strategy and setting you up for effective implementation — and tailored to your unique goals, whether you’re focused on organisational growth, community engagement, or social impact.

Prefer a payment plan? We've got you covered. Click here to make 2 monthly payments of $999.50 USD. 

Enrol here (pay in full)